Water Conservation Advocacy
Water is very essential to almost every living organism. Yet despite the availability of water that encompasses the Earth, water that is essential to sustain life is on the verge of shortage. It is for this reason that conservation of water should be uphold in utmost importance.
Here’s a press release directed to create more awareness on water conservation. Read on.
Recent studies showed that the Philippines is facing a water crisis over the next 10 years unless new sources are developed to meet growing demand.
“There is a [Japan International Cooperation Agency] study that says that in 2025 if we will not conserve water, there may be some problems. But of course we can always start conserving now and look for other sources,” said Edgar C. Lopez, Philippine Waterworks Association president.
“Groundwater in the Philippines may be depleted by the year 2050,” a University of the Philippines professor said in a report based on a study that started in 2006.
“The Philippines is one of the countries in Asia Pacific that is facing an imminent water crisis unless steps are immediately undertaken to improve water management,” according to a study by the Asian Development Bank (ADB).
The country is facing this unfortunate reality and we are not supposed to ignore it.
In line with this, a group of communication professionals and graduate students from the University of the Philippines Open University (UPOU) is pushing a social marketing campaign to encourage the Filipino families in water conservation. They aim to create massive awareness on how important the discipline in water consumption is and what would be the worst scenarios if the Filipinos failed to act now.
The group is also hosting a Conserve Water Challenge 2013, encouraging the participants to share their creativity in presenting water conservation tips and how they implement it in their daily lives to lower their monthly water bill. A participant can make use of video, photo collage or blogs. The best entry and the one who will proved to have lowered their water bill by applying the water conservation tips they have presented will win P5,000 cash! There are also 10 consolation prizes of P500 worth of water bill. The submission of entries is until September 15, 2013.
Water is Life. Conserve Water NOW before it’s too late.